There are so many fitness apps floating around. It can be hard to decide which one might best suit your needs. While Noom has many similarities to other apps, there are also some key differences. The cost of Noom is mid to high range at $59 per month or a $129 three-month subscription. While many of Noom’s key features feel similar to other fitness apps, its focus on the psychology of eating makes Noom stand out from the rest. The app will encourage you to use it for a certain number of minutes every day based on your personal profile. You’ll hit those minutes by taking mini-courses that build on one another.


How is Noom the Same?


Like many fitness apps, Noom uses tracking food and activity in order to help you achieve progress. After users set up a personal profile, Noom helps you set goals, pick courses and track changes. In order to work correctly, it links to your wearable device to track steps and physical activity. You will also track things like water, weight, and even—if you choose—blood pressure and blood sugar through the app. They also offer a coaching feature that will help you stay on track.


How is Noom Different?


Noom is focused on the psychology of eating and changing behaviors from beginning to end. Developed with the help of psychologists, Noom uses a combination of techniques to help keep users motivated. There are social features that help users feel like part of a club. The app also asks users to define a why for each goal that is set that is intended to help them create an appropriate mindset. Additionally, they help “#NoomNerds” – that’s what users are called – break courses up into smaller levels, so there is a continuous feeling of accomplishment, which is reinforced by an end-of-course quiz.




While many fitness apps can help users track food, activity, and water intake, Noom is different because of its focus on the psychology of eating. The app uses a combination of psychological techniques to help users progress. These techniques are based on cognitive behavioral therapy and include goal setting with reasons attached, social support, virtual coaching, and groups.